It has been said that the man who is driven by passion can know no limits and be bound by nothing – if you need evidence of this look no further than the immensely talented JR.

JR grew up surrounded by music and driven by an insatiable hunger for the next best song the perfect beat - that is his quest, and it is one he comes closer to with his every musical endeavour.

‘Before I’m a rapper I’m a musician’

That quest, that drive, that passion for the music led JR through early collaborations with some of South Africa’s hottest acts, earning him a name in the industry as well as a reputation for a peerless talent. Diligence and dedication to his craft paid off for JR as doors began to open and he found himself receiving offers like he’d never previously imagined.

This all led to the eventual 2008 release of The Main Event: JR’s full length debut.

The Main Event featured massive hits So Hot, Gata Le Nna and Mathata. The album was an instant hit and JR found himself being nominated for Best Hip Hop Album at the 2008 Metro FM Awards and Best Rap at the 2009 SAMAS meanwhile he was fast becoming a household name as his rhymes and beats were being broadcast, by popular demand, into homes across the country. 

JR has one of the most energetic stage performances, backed by an incredibly gifted electric live band. His live performances include supporting John Legend, Keri Hilson, Neyo, The Game amongst a few on their nationwide South African tour.

JR’s highly-anticipated sophomore album, Colourfull was released through Electromode in 2009, and earned him a second SAMA nomination for Best Rap. JR’s memorable performance at the 2010 SAMAs saw him teaming up with Die Heuwels Fantasties and the Soweto Gospel Choir.

JR’s second single “Show Dem” took the nation by storm and had everyone singing “MAKE THE CIRCLE BEEGER!!” It is this very song that was selected by cell phone giant Vodacom as the Voice behind Bafana Bafana leading up to the Soccer World Cup.

JR has made waves in Europe too. With interest in Germany and Norway, he performed at lOslo Live Festival and most recently in the UAE. JR has always prided himself as more than just a hip-hop artist or rapper but a musician and his diverse sound is proof of this. Not shy to experiment with his music, he often plays with different sounds and mixes different genres to create an outcome that can only be described as eclectic. He demonstrated this on his third album “Kool Forever”.

It is through this album that he started producing AKA’s Multi Award winning album LEVELS. After this, he decided to pursue the challenging role of producer/songwriter. Through diligence and dedication to his craft, he has been involved not just in the music business but in the business of music. He has extensive experience and influence in brokering deals and partnerships with large corporates.

He established a TV Production company in 2011’. He got into television as Executive Producer on the reality show “Rap Dads” on Vuzu TV, he runs a music label- “Feel Good Music” alongside a team of talented individuals, he has found himself on various TV shows as talent and mentor, most recently the show called “Clash of the Choirs” where his choir won the 1 million first prize. JR participated as an Idols mentor for Idols season 12 and of late, JR and has been dabbling in the world of creative advertising strategy alongside his business partners.

JR brought hit single #4Four in 2016, with a provocative and culture breaking music video. He does not intend on stopping to push the boundaries and express his multi-facetted creative talents. In the year of 2017, JR chart topping single “SAUCE” earning him a Top 100 spot on the RAMS charts for the most played single on South African radio stations.

He also collaborated with South African Afrikaans Indie-Rock band Die Heuwels Fantasties, contributing two singles “Koeelbaai" & “See Star” in the latest album OKAY!.

JR once again showed his innovative side when he created a digital music performance platform “JR’s FEEL GOOD LIVE SESSIONS”, which has been creating a frenzy in the entertainment industry.

June 2017 also sees the release of JR’s long-awaited album titled “what.a.life”, which debuted at No.1 on iTunes in South Africa across all genres.