Long time client of Next Level Agency for international bookings, Ja Rule is the star of Footlocker’s new commercial for their “Week of Greatness” campaign. The rapper plays a cab driver who is riding a bunch of guys returning from buying some kicks at Footlocker. “Once you find greatness, you hold on to it. You can lose it just like that. One minute you’re on top of the world and the next it’s all different,” says Ja to the passengers: