TORY LANEZ

On March 9th we organized a private event in a luxurious Bulgari Hotel in London, UK, with the nights' highlight - live performance by famous US/Canadian rapper TORY LANEZwho was about to start his month long tour with DRAKE across the UK and Europe. 

It was a special day for our private client. He wanted everyone to remember that event long after, make it comfortable and entertaining for all ages (age range was 16-50), create Neon New York atmosphere, invite famous rapper to perform and create luxury nightclub atmosphere for artist live performance.

For this event we were responsible for all around event management, entertainment program creation (inc. live performance coordination), event branding and event music theme architecture. To create luxury nightclub atmosphere we had to completely change the interior of the Bulgari Hotel London main ballroom area - Custom Staging, LED Screen, UV Graphics, Bespoke Neon sign and Bespoke Neon Lounge Furniture.

Event was divided into 4 parts - reception, dinner, live performance, afterparty. We created different music themes, lighting design and video content for all event stages, to make all age groups comfortable and entertained. All started with more classical NY dining atmosphere and were transformed into vibrant luxury nightclub atmosphere with stunning live hip-hop performance. Created special caps with event logo for all guests as a small souvenir and memory of the event. Several neon sign installations for effective photoshoot. Neon graffiti with favorite phrases for afterparty.

We managed and coordinated all aspects of live performance, including production, logistics and special requests negotiation.